Viasat The AppDynamics team was looking for a solution that could give them more data about their visitors inside of Adobe Analytics. They were already collecting user/visitor data inside of Salesforce such as:
They wanted to take these valuable data points and integrate them back in Adobe Analytics onto visitor profiles. This would allow them to have 1) better personalization and 2) demonstrate the down funnel impacts of their marketing and content efforts in a quantifiable way.
The AppDynamics team reached out to Stoke to explore their Micro Integration between Salesforce Sales Cloud and Adobe Analytics. The team was impressed with the ease of use, low Salesforce requirements and the ability of this integration to focus in on the exact data AppDynamics wanted to see from Salesforce-directly inside of Adobe Analytics. After internal review, AppDynamics selected Stoke for the integration.
With the Micro Integration in place – their valuable Salesforce data now inside of Adobe Analytics tied to the visitor – and automated to update daily. The AppDynamics team is now able to create more hyper-targeted segments than ever. With both Salesforce and web data centralized inside of Adobe Analytics, the team has become an influential group within the company for closed-loop reporting.