May 15, 2021

Knowing What Affects Your Experience Makes a Better Overall Pow Pow Day

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
May 14, 2021

Use the Right Tool for the Job

When I was young, fixing up our house and doing projects around the yard, my dad (and my grandpa) used to always say, “use the right tool for the job.” (I once used a dull knife to cut carpet, and my dad said, “son, it looks like a gopher has been gnawing on that...”)
May 11, 2021

You Don’t Have to Fly Blind on Your SFDC Communities

I was watching a program on bats the other day and was reminded of how incredible they are at using echolocation to help them survive. Without echolocation they are quite literally flying blind.
May 9, 2021

AARP Salesforce Communities Integrated into Adobe Analytics

Salesforce Communities Data Integrated into Adobe Analytics 38 million US members served by this site. Largest nonprofit in the US dedicated to empowering Americans 50 and […]
May 9, 2021

Cytiva, Adobe Analytics Clickstream Data Integrated into Marketo

Adobe Analytics Clickstream Data Integrated into Marketo 1 Billion+ insulin doses per year manufactured in the US through our support. 60+ years in the bio-pharmaceutical supply […]
June 4, 2020

Yes, You Can Audit Your LinkedIn Targeting

One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry and much more.
March 6, 2020

The Benefits of Integrating Salesforce Into Adobe Analytics

As marketers, we crave to understand the customer journey in order to provide true personalization that our prospects will appreciate. Being able to see actual customer journeys is dependent on one major key: data integration.
November 22, 2019

Webinar: How to Integrate Adobe Analytics with Salesforce

Stitch Salesforce CRM data to Adobe Analytics behavioral data instantly—using our integration tool.
September 13, 2019

Stoke Data Releases Adobe Analytics + Microsoft Dynamics Integration

AA+Dynamics Integration from Stoke Data quickly connects lead status and contact attributes from a customer’s Dynamics CRM into Analysis Workspace in Adobe Analytics.