I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
When I was young, fixing up our house and doing projects around the yard, my dad (and my grandpa) used to always say, “use the right tool for the job.” (I once used a dull knife to cut carpet, and my dad said, “son, it looks like a gopher has been gnawing on that...”)
One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry and much more.
As marketers, we crave to understand the customer journey in order to provide true personalization that our prospects will appreciate. Being able to see actual customer journeys is dependent on one major key: data integration.