Blog
Recent news and articles from Stoke-
Yes, You Can Audit Your LinkedIn Targeting
Your LinkedIn campaigns may not be targeting the audiences you specified - this is both good and bad. One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry [...]
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March 6, 2020
The Benefits of Integrating Salesforce Into Adobe Analytics
Know your customers like never before by integrating Salesforce data into Adobe Analytics. Revealing The Customer Journey As marketers, we crave to understand the customer journey in order to provide true personalization that our prospects will appreciate. Being able to see actual customer journeys is dependent on one major key: data integration. John Copeland, VP [...]
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November 22, 2019
Webinar: How to Integrate Adobe Analytics with Salesforce
Stitch Salesforce CRM data to Adobe Analytics behavioral data instantly—using our integration tool.
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Stoke Data Releases Adobe Analytics + Microsoft Dynamics Integration
Data stitching solution makes Dynamics CRM data usable in powerful Analysis Workspace
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Stoke Takes Second Place In Adobe Partner Contest
Adobe Analytics + Salesforce Integration Recognized for Value, Innovation and Usability in Launch Extension Idol Competition
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Adobe Analytics + Salesforce Integration Now Available For Download
Get the holy grail for tying top-of-funnel marketing analytics with bottom-of-funnel sales data.
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PRESS RELEASE: Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement
Marketing managers now have a better way to measure the value of their content PROVO, Utah—March 27, 2018—Marketers measure the success of their content with visits, clicks, impressions and anecdotes. But measuring the bottom-line value of content to determine ROI has been elusive—until now. Stoke, a full service content marketing and analytics agency, today launched […]
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It’s Time for B2B Marketers to Get Smarter with Analytics
Clicks, impressions, unique visits. They’re all standard metrics marketers use to gauge content performance. But while these metrics may paint a sufficient picture and, with it, steer future business to consumer (B2C) campaigns, these data points likely aren’t enough for a business to business (B2B) marketer. Think about it. A B2C marketer can simply track […]
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Marketers Don’t Care About ROI
As much as they say they do – they don’t, not really. Because if they did, they would stop doing things that don’t work — in favor of things that do. Let me give you an example: Have you ever heard a marketer tell you about an idea for a campaign that will drive great […]
