Blog
Recent news and articles from Stoke-
Stoke Data Releases Adobe Analytics + Microsoft Dynamics Integration
Data stitching solution makes Dynamics CRM data usable in powerful Analysis Workspace
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Stoke Takes Second Place In Adobe Partner Contest
Adobe Analytics + Salesforce Integration Recognized for Value, Innovation and Usability in Launch Extension Idol Competition
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Adobe Analytics + Salesforce Integration Now Available For Download
Get the holy grail for tying top-of-funnel marketing analytics with bottom-of-funnel sales data.
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PRESS RELEASE: Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement
Marketing managers now have a better way to measure the value of their content PROVO, Utah—March 27, 2018—Marketers measure the success of their content with visits, clicks, impressions and anecdotes. But measuring the bottom-line value of content to determine ROI has been elusive—until now. Stoke, a full service content marketing and analytics agency, today launched […]
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It’s Time for B2B Marketers to Get Smarter with Analytics
Clicks, impressions, unique visits. They’re all standard metrics marketers use to gauge content performance. But while these metrics may paint a sufficient picture and, with it, steer future business to consumer (B2C) campaigns, these data points likely aren’t enough for a business to business (B2B) marketer. Think about it. A B2C marketer can simply track […]
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Marketers Don’t Care About ROI
As much as they say they do – they don’t, not really. Because if they did, they would stop doing things that don’t work — in favor of things that do. Let me give you an example: Have you ever heard a marketer tell you about an idea for a campaign that will drive great […]
