December 8, 2021

Analytics 2.0: Data To The People

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
November 15, 2021

Data Gaps: What They Are and How They Are Hurting your Business

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
October 5, 2021

Webinar: Setting up Adobe Experience Cloud Audience Share

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
September 20, 2021

To CDP or not CDP? That is the question

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
July 16, 2021

Minding Your Data Gaps with Micro Integrations

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
May 15, 2021

Knowing What Affects Your Experience Makes a Better Overall Pow Pow Day

I’m nutso about powder skiing. I’ll watch the weather as a storm rolls in, get the latest data from NOAA, and plan time accordingly to go catch the few glorious hours of floating on the ‘greatest snow on earth.’
May 14, 2021

Use the Right Tool for the Job

When I was young, fixing up our house and doing projects around the yard, my dad (and my grandpa) used to always say, “use the right tool for the job.” (I once used a dull knife to cut carpet, and my dad said, “son, it looks like a gopher has been gnawing on that...”)
May 11, 2021

You Don’t Have to Fly Blind on Your SFDC Communities

I was watching a program on bats the other day and was reminded of how incredible they are at using echolocation to help them survive. Without echolocation they are quite literally flying blind.
June 4, 2020

Yes, You Can Audit Your LinkedIn Targeting

One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry and much more.