AA data + Marketo Case Study
Precision data + precise action = happy clients

Common Business Cases Stoke Integration Solves:

  • How can I track downloads with limitations of Marketo?
  • How can I have better lead scoring?
  • How do I see full touch attribution?
  • How can I track downloads with limitations of Marketo?
  • How can I have better lead scoring?
  • How do I see full touch attribution?

The Problem:

How do I see which PDF downloads/content customers are engaging with in Marketo?

You Can see 60% more of the Customer Journey

Enrich data for web user tracking

What

  • Track content downloads on the website

  • Create content nurture streams more effectively

Why

  • Marketo munchkin code is limited to page visits.

  • Does not track button clicks on the page (which are easily tracked by Adobe Analytics)

  • We miss important data about content consumption by users

How

  • With Stoke implementation we were able to enrich activity log with: New activity type of PDF download along with details of PDF name, web page URL, web page name/title

Clickstream data now available directly in Marketo

Cytiva website
Marketo activity log

Create smart lists for users who abandoned forms

  • Cytiva customers can request quotes online

  • For some high value products, we want to remind customers when they abandon the quote form on the site

Create smart lists for users who abandoned forms

  • Cytiva customers can request quotes online

  • For some high value products, we want to remind customers when they abandon the quote form on the site

Adobe Clickstream Data To Marketo Activites

What this means to you:

Yes, you can see the full customer journey and take action on giving them exactly what they need.

Yes, we can connect these two systems in days, not months.

  • We take care of all of the set-up and maintenance.

  • You don’t need to train anyone or maintain anything.

Power your data with Stoke.

Stoke Data customers are finding new ways every day to empower their teams with data.

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