The Marketo team reached out to Stoke to explore their Micro Integration between Salesforce Sales Cloud and Adobe Analytics. The team was impressed with the ease of use, low Salesforce requirements and the ability of this integration to focus in on the exact data Marketo wanted to see from Salesforce inside of Adobe Analytics. After internal review, Marketo selected Stoke for the integration.
With the Micro Integration in place and enriched visitor data from Salesforce such as Job Title, Account Name, AQL, MAL, Opportunities and Closed Won inside of Adobe, the Marketo team was able to deliver compelling analytics to Stakeholders on the performance of their content from the top of the funnel to the bottom. They now walk into any meeting with their access to all of this customer journey data right inside of Adobe Analytics.
See SFDC to AA