You spend millions of dollars creating digital content — blog posts, videos, podcasts, social posts, and more. You can use web analytics to track customer interaction with that content, but if you’re a B2B marketer the trail ends there. Most B2B conversions are offline deals tracked in a separate database and the connection between marketing content and sales revenue remains anyone’s guess.
Stoke Pulse gives web analytics data meaningful business context by helping you visualize and analyze the entire customer journey across every content touchpoint — from first touch to deal close. Stoke Pulse dashboards give you a holistic view of your customers’ actions, including who engaged, how they engaged, and what impact it had on your sales.
Now you’ll stand toe-to-toe with the CFO as you quantify in dollar amounts how your hard work impacts revenue.