You can only improve what you measure.Your goal is to drive sales at a profitable level throughout all campaigns. Measuring the success of that goal, however, is challenging. Ads are in the ad platform with metadata stored in one system. Customer behavior is tracked separately in your web analytics solution. Your sales leads and deals are tracked in your CRM or POS. You need to bring the data together.
Stoke solutions stitch data from all marketing and sales platforms.
With other solutions you’re linking maybe two or three systems at most. Or pulling together data only to have it remain completely disconnected in a single database — leaving you a step behind rather than a step ahead. With Stoke’s integrated view of customer data, you’ll stand toe-to-toe with the CFO as you quantify in dollar amounts how your hard work impacts revenue.
Stoke has the data integration and marketing measurement solutions you need to optimize marketing spend, improve your ROI, and increase revenue. That’s the bottom line.
Check out these Stoke solutions:
- Know the true profitability of your marketing campaigns
- Gain real insights into the customer journey
- See which paths are bringing customers, and which are not