Shakespeare had it right.
I hear this question from clients and colleagues almost every other day. 10 years ago no one really even knew whether you could achieve a Customer Data Platform success, where all of your customer journey data is in one centralized platform. Sounds like a dream come true for any marketing and sales team, but is it really what you need?
Centralizing all of your sales and marketing data in a single platform for a single view of the customer and journey. This is the promise of Customer Data Platforms or CDPs. Though the technology is relatively young, tens of thousands of companies have bought into the ‘notion’ of a CDP.