Your LinkedIn campaigns may not be targeting the audiences you specified – this is both good and bad.
One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry and much more.
Yes, You Can Audit. This is great, but how can I be sure that the majority of my campaign spend is going to audiences I specifically targeted? Let’s go through an example of how we can audit our job title targeting.
In this example I have set up a campaign that will target 2 specific IT titles – 1) Director of Information Technology and 2) Head Of Information Technology